Hollywood, Fl – The sultry South Florida night pulses with rhythm as Frankie Negron takes the stage at Rooftop Live, perched atop the iconic Guitar Hotel at the Seminole Hard Rock Resort and Casino in Hollywood, FL. The venue, known for its panoramic skyline views and open-air intimacy, becomes a salsa sanctuary on July 26, 2025, as part of the Salsa Concert Series promoted by Victor Kyrr of Kyrr Entertainment, whose vibrant social media campaign helped pack the rooftop with salseros and Latin music lovers from across the region.

With palm trees swaying and neon reflections shimmering off the Guitar Hotel’s glass façade, the Rooftop Live offers a breezy, electric atmosphere. The crowd—an eclectic mix of nightlife aficionados and salsa devotees—fills the rooftop with anticipation and dance-ready energy. The birthday celebration of DJ Ray Love adds an extra layer of festivity to the evening.

Starting the evening’s entertainment, Richie Rosario steps into the spotlight, promoting his new album Único. Richie delivers a heartfelt set that blends tropical grooves with emotional depth. Richie’s setlist includes “Lágrimas De Sangre”, “Yo Necesito” and “Te Quisiera Ver,” which showcase his vocal vulnerability and rhythmic finesse. Richie’s performance is a warm, soulful prelude that sets the tone for the night.

Just after midnight, Frankie Negron storms the stage with charisma and command. His setlist is a masterclass in salsa storytelling, weaving classics like “Con Amor Se Gana” with newer hits that blend pop and gospel influences. The crowd erupts during “Hoy Me He Vuelto A Enamorar,” and the rooftop transforms into a dance floor under the stars.

Midway through the set, Frankie surprises the audience by inviting Charlie Cruz on stage. Together, they perform their recent duet “No Vale La Pena Enamorarse,” a passionate anthem of heartbreak and resilience. Their chemistry is palpable—Frankie’s smooth tenor intertwines with Charlie’s powerful delivery, creating a moment that feels both intimate and explosive. The crowd sings along, phones raised, capturing a collaboration that feels destined for salsa history.

The evening’s success is powered by Victor Kyrr and Kyrr Entertainment, whose reputation for curating high-energy Latin events continues to grow. Their promotional efforts—spanning Facebook ads, Eventbrite listings, and local buzz—helps elevate the Salsa Concert Series into one of the summer’s most anticipated gatherings.

Gallery

Setlist

Frankie Negron

1. Adicto a tu piel
2. La Cura
3. Hoy me he vuelto a enamorer
4. Princesa
5. Una gota de lluvia
6. Inolvidable
7. Medly PR
8. Remolino
9. Comerte a Besos

Socials

Frankie Negron
Facebook | Instagram | X
Charlie Cruz
Facebook | Instagram | X
Richie Rosario
Facebook | Instagram | X

Images and review by Ivan Romero Photography